RESOLUTION TO ADOPT A NEW SAUK COUNTY LOGO

Committee Status: 
Approved
Budget Status: 
Budgeted
Decision Impact: 
Routine
FTE Impact: 
No
Funding Source: 
Levy

Purpose

TO ADOPT A NEW SAUK COUNTY LOGO.

Background

In December 1981, the Sauk County Board of Supervisors adopted the County’s first official logo. There is a lack of uniformity throughout the County on the use of the logo.  In December 2017, the Economic Development Committee initiated a public contest to update the Sauk County logo which included a $500 cash prize for the winning design. This contest was supported by the recommendations outlined in the recently approved Making Sauk: A Place Plan. Selection criteria included; relevance, originality, aesthetic quality and applicable. Applications were due on February 1, 2018 and reviewed by a logo committee. In all, thirty-three designs were submitted however, no winner was chosen. In May of 2018, the county reached out to local graphic designers to see what interest existed to continue this process. BirdDog Graphics from Prairie du Sac was selected and has created six different designs for consideration. After reviewing these designs through the Economic Development committee, the top two were chosen. These new designs, in addition to the current logo, will be voted on by the County Board and will become the official logo of Sauk County.  

Requested Board Review Date: 
Tuesday, June 18, 2019