Economic Development Committee

03/22/12 Minutes (118 KB)

Members present: Marty Krueger, Peter Murray, Dave Riek, Gerald Lehman

Members absent: Don Stevens, Joel Gaalswyk, Joan Smoke

Others present: Kathy Schauf, Gene Dalhoff, Brentt Michalek, Don Larson, Gloria Larson, Andrea Lombard, Fred Clark, Tim Damos, Scoff Alexander, Tom Otto, John Meegan, Gene Robkin

Stakeholders present: Larry Volz, Bill Lowe, Westley Laxman, Mary Dressen, Scott Larson, Steve Cohoon, Randy Puttkamer, Tim Colby, Dave Lohr, Tom Pinion, Ed Geick, Bruce Meyer, Deb Bauer, Pete Schmitz, Ken Schultz, Walter Smith, Dave Pierce, Cory Franczick, John Kessenich, Bekah Stehling, Steve Freese

The meeting was called to order and certification of Open Meeting compliance was given at 6:30 p.m. The agenda was approved on a motion by Lehman, second by Murray. Motion carried.

Public Comment
Public comment is available at both the start and end of each meeting. No public comment at this time.

Introductions
Attendees introduced themselves.

Krueger introduced the topic and discussed the background and reasons for the process of discussion for Highway 12 by-pass.

Stakeholders used consensus to develop the following ground rules.
1. Each here to build a collaborative relationship not to be "right,"
2. Each here to identify and solve a problem not to place blame.
3. Each can influence the outcome but I cannot control it.
4. Each will share all relevant information with integrity.
5. Each are willing to do the hard work necessary to create understanding.
     -One conversation at a time
     -I will listen actively
     -I will acknowledge others points and feelings
     -I will utilize "I" statements not "you" statements
     -I will speak for his/her benefit, not his/her loss (No zingers)
6. Public comment will be on the agenda at the beginning and end of each meeting. The audience will speak only during public comment.
7. Number of stakeholder representatives needed to hold a meeting: nine. (If the primary stakeholder is not available, secondary named representative will be counted.)
8. Recommendations will be formed by consensus, Consensus is defined as "I can live with it". When calling for consensus, stakeholder representatives will ask for thumbs up or down. Those items not having consensus will be noted as such.

Richard Yydrzal presented goals of the DOT as it pertains to signage. They are: 1. Make sure routes are clearly marked; 2. Clear destinations; and 3. Where they are and where they are going. Multiple handouts were distributed regarding signage and what has been done thus far. Muchow commented on efforts that have been done and affirmed the direction of ensuring that signage works for the business sector as well.

Work has been done with businesses to identify the signage which can be developed for each. Outliers were identified for individual meetings with DOT to ascertain what signage is available. Reference was made to the process as used by the Town of Delton.

Stakeholders developed list of short and long term issues. Group will work on short term issues and report at the next meeting.

Short term issues:
1. Loss of existing DIRSI signs from one federal highway to another (from 90/94) to 12.
2. Minimum of two businesses to warrant a DIRSI sign.
3. Hospital signage.
4. Opening of barricade for one way traffic to North.
5. Brown signs - including others such as "Historic Downtown Baraboo"
6. Creating an identity on BD (similar to downtowns)
7 . Signage to divert traffic to "Business 12" as a location - four to six word descriptor for each end; green sign - "branding exercise" - what label is most attractive and a draw - naming of corridor throughout (Pine Street, BD, Business 12)
8. Process that may be used to go outside of state procurement - do we have to follow state procurement rules for developing a sign.

Subgroup will prioritize
     Members: five members - Walt Smith, Steve Freese, Steve Cohoon, Tom Pinion, Mary Dressen
     Resources: Riehard Yydrzal, Steve Muchow, Brentt Michalek

Long term issues:
1. Performance requirement for when signage needs to be completed after roadway is opened

Public comment
Confusion over naming.

Next regular meeting: April 26, 2012 at 6:30 p.m.

Motion by Riek, second by Murray, to adjourn the meeting. Motion carried.

Respectfully submitted,

Donald Stevens
Economic Development Committee Secretary