SIGNED FINAL 4-25-2022 (VAX W/FACTS- Rescue Agency) Equity COVID Grant Contract- It GOES with the RESOLUTION

SUMMARY OF WORK

*This is the contract for the Equity COVID Grant Resolution*

Vax with Facts is a Ready-Made Media Campaign for health organizations in need of vaccine misinformation campaigns that can be implemented quickly. Vax with Facts is a new campaign that is being piloted with other public health departments. Sauk County would be the second health county to license Vax with Facts content. For Vax with Facts to correctly counter conspiracies and misinformation online, it is critical that this campaign credibly refutes false claims by explicitly calling the sources and individuals responsible for spreading falsified claims on social media on advertising messaging and/or the Vax with Facts website.

License Term: Six Months from Date of Materials Delivery

Licensed Assets: The following assets listed below will be provided to Sauk County Health Department.

INVOICE WORK ORDER

Rescue Agency Public Benefit, LLC

            2437 Morena Blvd.

            San Diego, CA 92110

            Rescue Rep:  Krysten Isaac

            Email:             kisaac@rescueagency.com

Advertiser Name:  Sauk County Health Department
 Bill To Name:  Sauk County Health Department                 Billing Contact Name: Melissa Brandt

 Billing Address:                                                       Billing Phone: XXX-XXX-XXXXX

 Billing Email: melissa.brandt@saukcountywi.gov
Agency Name: Rescue Agency                    

Contact Name: Krysten Isaac                        

Contact Email: kisaac@rescueagency.com                        

Deliverable  Budget  Delivery Date Description

General Management $5,500

Upon completion of deliverables

General management time includes executive oversight from Rescue's vaccine hesitancy team including Executive Creative Director, Jeff Jordan and Group Management Director, Krysten Isaac. General management time includes overall strategy, campaign development and production oversight, as well as leveraging pre-existing research from other campaigns to produce a high caliber campaign and impactful.

Account Management and Community Management$10,000

Upon completion of deliverables

This cost covers all account management time, community management support, and ongoing reports, as necessary to provide updates on the community management portion of the campaign.

Brand and Website License$5,000

Within 90 days of contract execution

Six-month license of Vax with Facts brand and website (currently in development), can be renewed for an additional $3,500 for the remainder of the year.

Strategic Planning, Social Media Environmental Scan and Community Management Plan$3,000

Within 90 days of contract execution

This cost covers strategic planning associated with a vaccine hesitancy social landscape environmental scan. Includes the cost of listening tools, monitoring, and dashboard setup. In addition, this cost covers the community management plan that will be implemented concurrent with MP launch.

MP License $15,000

Within 90 days of contract execution

MP license costs includes (1) new ready-made MPs for the Maybe Never audience. Includes production, casting and all licenses, ad development, and copywriting for a $10K vaccine hesitancy and misinformation campaign effort. MP license is available for promoted use for up to 6 months. Renewal fee to extend throughout the entire year will cost an additional $3,000.

Campaign Media Implementation and Reporting $11,500

Within 60 days of completion of media implementation

Costs to Sauk County MP license which will include a communications and media plan, new MP reporting, as needed as well as a final analysis of MP activity using Rescue's KPIs to gauge long-term behavior change. Rescues analytics team will ensure that Sauk County receives a 2-page summary demonstrating how media metrics that ladder back to key metrics and activity indicative of long-term behavior change and shifts in knowledge, attitudes, and beliefs to get vaccinated. Includes 15% commission.

Total Proposed Budget $50,000